Apply Intelligence is built for UK independent, boarding, and international schools. It handles agent submissions, commission reconciliation, taster days, and the rest of the admissions workflow your MIS was never designed to do.
Most CRMs hand you another inbox to clear. Apply Intelligence reads the pipeline overnight and tells your team what actually matters, in plain English, ranked by what is about to slip.
Overdue follow-ups score 100. Offers expiring this week, 65. Dormant agencies, 45. The model rewrites itself for your school's calendar (exam weeks, deposit deadlines, half-term), so your registrar opens to a list, not a feeling.
Natural-language queries become structured filters under the hood. No SQL, no spreadsheet formulas, no waiting on the data team. Save it, schedule it, send it as a weekly PDF.
Not a generic sales funnel relabelled for schools. Each stage carries the workflow your registrar already runs (taster days, references, bursaries, deposit tracking), with the automations between stages your MIS was never designed to do.
Capture leads from your website, agents, open days and referrals, and import batches from events. Track parent contacts, nationality, interests and sibling links. Flag priority enquiries, assign staff with a 24-hour response SLA, and add collaborative notes the whole team can see.
Schedule campus tours, open days and private viewings with automated confirmations and reminders. Collect structured feedback and ratings from every visit, then trigger follow-up tasks automatically. No spreadsheet of open ratings sliding past your registrar.
Buddy assignment, activity scheduling, pre- and post-visit parent calls, and multi-source feedback from the student, the parent and the hosting teacher. The piece of the funnel no MIS or generic CRM models, and one of the strongest leading indicators of conversion.
Registration fees, document checklists, references, boarding preferences, all in a single unified view. Status changes propagate to enquiry records and to the SIS via bidirectional sync, so there's no double-entry between admissions and the school office.
Schedule assessments, assign invigilators, record results, and link outcomes directly to offer decisions. Ad-hoc spreadsheets of exam scores, by year group and by paper, retire on day one.
Generate offer letters from customisable templates, manage conditional and unconditional offers, allocate bursaries, and track acceptances and deposit payments with complete audit trails. Offers approaching expiry surface in the morning briefing automatically.
Welcome packs, enrolment checklists, portal provisioning, transition communications. Nothing falls between acceptance and the first day of term, and the family hands off cleanly to the school office with no ‘who has what?’ ambiguity.
Independent and international schools rely on education agents to fill seats from overseas markets. Yet no other admissions CRM manages this relationship end-to-end. Apply Intelligence does, from initial referral to commission payment.
Standard, preferred and premium partners, each with differentiated commercial terms and performance tracking. Tiers feed reporting and let you reward the agencies that actually deliver.
A six-stage workflow from triage to conversion, with completeness scoring, SLA tracking and bulk assignment. Generic CRMs simply do not model agent submissions.
Define rules per programme (percentage, flat or tiered), auto-calculate, generate invoices and track payments. The bursar's office gets back roughly ten hours a month.
Threaded conversations, bulk announcements and document sharing with all your agency partners, with a full audit trail for compliance.
Familiarisation trips end-to-end: invitations, RSVPs, itinerary, post-trip feedback. The relationship work that drives the next year's submissions, captured rather than improvised.
Programme catalogues, marketing assets and school collateral, versioned, distributed and tracked for engagement, not emailed as PDFs that go stale.
We've benchmarked against the most common alternatives we displace: a global admissions tool, a generic CRM, and the spreadsheet-and-email status quo. Capability comparison only; published list prices vary by school and configuration.
| Capability | Apply IntelligenceFrom £3,600/yr | OpenApplyGlobal admissions tool | HubSpot Sales ProGeneric CRM | SpreadsheetsStatus quo |
|---|---|---|---|---|
| Full enquiry → enrolment pipelineSeven stages purpose-built for UK admissions: enquiry, visit, taster, application, exam, offer, onboarding, with automation between each. | ||||
| Taster day management with buddy systemPre-visit calls, buddy assignments, multi-source feedback (student, parent, teacher), and registration recommendations. | ||||
| Agent submission pipeline (multi-stage)From untriaged through converted-to-enquiry, with completeness scoring, SLA tracking and bulk assignment. | ||||
| Commission automation & invoicingRule setup by programme (percentage / flat / tiered), automated calculation, invoice generation and payment tracking. | ||||
| AI-native daily briefing (designed-in, not bolted-on)Priority-ranked action items every morning. Overdue work scores 100; offers expiring this week, 65; dormant agencies, 45. | ||||
| Natural-language report builderAsk in English, get a chart you can email. Saved, scheduled, exportable to PDF/CSV. No SQL, no spreadsheet formulas. | ||||
| Bidirectional SIS syncTwo-way sync with iSAMS, SIMS and PowerSchool: field mapping, status code mapping, conflict resolution and a sync monitor. | ||||
| Admissions vocabulary native (registrations, bursaries, references, deposits)Built around UK admissions language, not bolted onto a US K-12 schema or a sales-pipeline CRM. | ||||
| Mature track record (10+ years, deep customer base)We're a newer entrant: strong on capability, building on customer history. Honest call. |
Slide your numbers. We'll show year-one recovered fee revenue from a modest conversion uplift, plus the agent commission errors we typically catch in the first reconciliation if you run a partner network, net of platform cost.
Method: enquiries × uplift × annual fee for first-year recovered revenue (no integer rounding; fractional enrolments scale fee proportionally); tier-specific one-off estimator for commission errors caught in the first reconciliation cycle, applied only if you run agency partners; subscription plus £2,500 onboarding for cost. Year-one only; multi-year retention is not multiplied into the headline.
Still uncertain? Book a 25-minute walkthrough. No pitch deck, no slideshow, just the product on your screen.
Book a walkthrough →Tell us a little about your school and what you'd like to see. We'll come back within one working day with a tailored walkthrough proposal. No pitch deck, no slide show.
Without an extra spreadsheet, an extra inbox, or another invoice from a Salesforce consultant.